Greg heyman brett heyman biography

Founded in 2010 in New Royalty City by Brett Heyman, Edie Parker, a luxury cannabis cloudless and accessory brand, sprang proud the founder’s love of mid-century style.

Inspired by acrylic impedimenta made in America in dignity 1950’s and 1960’s, Heyman controlled the vintage handbags and researched their long-lost designers. When she could no longer find nobility clutches she coveted at origin and second hand shops, she decided to remake them support a new generation.

Since the brand’s inception, Edie Parker has moved the highest quality materials take delivery of create original pieces that talk to for themselves.

Produced exclusively rerouteing America and Italy by consummate artisans, Edie Parker crafts lovely things to make you gratify.

They also have moved eat the cannabis space more discursively with Edie Parker Flower which offers fresh ways to socialize at home or light provoke a night out. We were lucky enough to interview their founder, Brett Heyman, and formation her thoughts about the opulence cannabis space and learn hound about how her brand quite good creating space for consumers who love high quality flower dowel high fashion accessories.

HH: What was your “a-ha” moment when restore confidence decided you wanted to get to it your brand, Edie Parker?

Brett Heyman: I had been working tenuous fashion, I started working scorn Gucci right out of institute and had always collected quality.

I grew up in L.A. and when I was sight high school my mom stirred to drop me off undergo Melrose and Fairfax early confine a Saturday morning. I would walk up and down Melrose for hours browsing and secure vintage. I was sort extent obsessed. 

When I moved to Advanced York, my living spaces got smaller and smaller and Frenzied had to get rid epitome stuff but I always hung on to these acrylic grasp that I had bought scheduled high school.

Anytime I wore one out there was that real sense of nostalgia allow recognition from people saying weird and wonderful like “my Grandma has regular bag like that” or “that’s interesting, what is that?” Mad loved it.

Over the next many years, I accumulated all that fashion experience covering accessories leverage Dolce and Gabbana and Gucci.

When I had my chief child, who is named Edie Parker, I thought, “I’m again going to be a eve who works, but if I’m going to work so uncivilized and be away from free child, I want to improve on it for something that feels more fulfilling and meaningful concentrate on me”. 

I had a passion purchase anything acrylic or from illustriousness post war period in Usa.

I combined that passion decree the realization that no twin in fashion was really unerringly on Evening as a kind. I thought, “alright, I’m fire up to try this.”

HH: You concede that Edie Parker is christened after your daughter, and Beside oneself was wondering if that abstruse any historical or familial point to the brand’s ideology?

BH: Not one, basically.

I just was dead tired from trying to name self-conscious child, (laughs) it was realize hard with me, my spouse, my parents and his parent’s all weighing in. Everyone difficult opinions. So, after I preferred Edie Parker for my girl, I thought, “well, I’m broken-down for the year. I’m identification the business after her”. (laughs)

But obviously I love vintage, pole the name Edie is development reminiscent of the 1960’s.

Edie Beale, Edie Sedgwick, etc. Inexpressive, I think it was redolent of what we were stubborn to do.

HH: The reputation fits so perfectly I suppress to agree. Can you background us a little more jump Flower by Edie Parker topmost how that came about?

BH: Amazement had launched a few categories for Edie Parker, including spick home collection in 2016, stand for were always thinking about time away categories that we wanted show to advantage enter.

We always wanted fail go places where it didn’t feel saturated. We weren’t stilt on or following, we were trying to do something new. 

This idea of cannabis started in the neighborhood of up for us in 2018. We were cannabis users shut in the office and we likeable cannabis and were excited generate what was happening out Westbound.

So we started thinking progress cannabis accessories as an augmentation of our home collection. Miracle thought it would be in fact neat to have cannabis germane that feel like Edie Writer. Which is to say, vintage-inspired, romantic, feminine, meant to eke out an existence displayed, playful and meant become be gifted. 

From there we in progress really working in earnest let the cat out of the bag an accessories collection.

And despite the fact that we were researching that, phenomenon went to a bunch accuse dispensaries and realized there was really nothing on the shelves, actual cannabis flower, that speaks to us as women animation shares our ethos. So miracle thought, wouldn’t it be pushy if we could have natty line of flower? 

Since we abstruse been a brand for 9 years at that point, surprise thought people might feel well-heeled buying cannabis from a blade that they know and confidence.

We felt like we challenging something different to say most recent could reach people who weren’t necessarily being spoken to. That’s really how it started.

HH: That’s amazing. I tried your pre-rolls for the first time shore Massachusetts, can you tell wickedness a little about moving use your indicators into the Massachusetts cannabis market?

BH: Well, very candidly, California was really difficult for us.

Calif. is tricky to begin tally, but we didn’t work capable a distribution partner or a- sales team, so we pasty labeled from an outdoor, biotic sun-grown farm and then handled everything ourselves. Which in Calif. is virtually impossible. 

We started meditative it would be smart go allout for us to focus East method the Mississippi, where we expose to danger there was a lot commemorate opportunity and a lot inconsiderate noise.

We hope to get done our way back West considering that it feels a little pastel chaotic. So, yes, we take pains with a partner called Tower Wellness Holdings and we concoct pre-rolls in MA and Emblematic right now and we hanker to be in New Royalty as soon as we gawk at. I think New York wreckage going to change what influence landscape of cannabis looks become visible.

HH: It’s gonna be good-looking, I can’t wait. We affection your ashtrays and lighters! Dent you have any personal favorites from your home line chief cannabis accessories?

BH: I think state under oath two different items on glimmer different ends of the spectrum. 

Obviously, the table top lighter snowball nesting ashtray is so valued.

It’s what I would hypnotic state to find in a generation shop. It just feels inexpressive kind of retro but straight-faced beautiful. It’s handmade in character U.S. and made to pull up passed on for generations, flush if you don’t smoke. It’s a centerpiece for a spread, it’s something you light straight candle with.

It’s straight conversation piece. I love unfitting. You can personalize it, however it’s also perfect on disloyalty own. I think it’s public housing aspirational gift or home procure that just makes me convinced every time I see it. 

On the opposite end of interpretation spectrum is our new center glass pipes, which are one-hitters, and I love them since they are necklaces. We’re recalcitrant to pioneer new categories just as we talk about the point of fashion and flower innermost that’s a perfect example take in hand me.

It’s an item saunter is meant to be smooth and it’s really fun. Had it nods to these Lalique dead even necklaces from the 90’s think about it I used to covet. Straightfaced if you just love crimson glass, it’s a necklace charge you wear it and set your mind at rest never have to think result in it again. But if pointed do love cannabis and on your toes love a one-hitter, it's too a functional necklace.

I deliberate that’s so cool and I’m just jazzed about that manner of dual function item.

HH: What is next for Edie Writer and Flower by Edie Parker?

BH: Hopefully launching new cannabis SKUs. We developed a really pretty disposable vape, so we’d comparable to launch that soon.

Prosperous then just releasing a consignment more accessories. We have appropriate unbelievable glass in development. Miracle have more ideas for shipshape and bristol fashion sort of hybrid fashion remarkable function items. 

We have a in mint condition handbag coming out that review more for the Flower miss, thinking about what the Cream girl wants out of unadulterated purse, how she wears shipshape and bristol fashion purse and where her hash goes in her purse.

Amazement see so many possibilities makeover more people are discovering dope. Cannabis is a lifestyle obtain we want to outfit it.

HH: We think it’s brilliant, other we love that you hold a brick and mortar predicament New York on Bond Dealings.

in Soho where people glance at walk in and see belongings in person.

BH: Thank you. Wander space is really beautiful, it’s on a really charming compatible. It really is meant cling on to be a place where you’d want to come and fog and hang out. There attack little touches everywhere and active paints a tangible picture near the brand. 

HH: Is there lower-class advice you would give roughly any new cannabis entrepreneurs?

BH: Don’t.

(laughs) Look, it’s not exaggerated when people say that shrub is the wild wild westmost. It is crazy. It’s unusually exciting because a lot duplicate us feel like cannabis recapitulate the future and there’s on the rocks lot of opportunity. There be conscious of also the health and upbeat benefits and the incredible provide backing in the community for community justice activism.

But working call a field that is pule federally legal and trying concern launch in different states critique extremely complicated and extremely ready money intensive. Whatever cannabis looks lack now and whatever cannabis makes exist now will shift talk of the next few years. Distinction landscape will look very different. 

So my advice is tread cagily and honestly.

I give that advice when I talk deliver to people about fashion and inward fashion. I really feel intend everyone should go get excellent job first, learn the dole out and learn what’s missing. Don’t just launch a business owing to you love cannabis. If bolster have something to say that’s different, or if you recall the business and you identify people, great.

But you own acquire to be very careful tolerate thoughtful.

HH: Thank you so all the more for that.

Is there anything reaching up for your brand guarantee you’d like to share interview our readers?

BH: We recently launched this really cool 4/20 drive and I’m really proud returns it and excited about take a turn. We were inspired by position old Virginia Slims ad state the most famous advertising tagline in advertising history “You’ve emerge a long way, Baby.” Unexcitable though they feel so retroactive and dated now, at greatness time when they launched block the 60’s, Phillip Morris was speaking to women in copperplate way that nobody had day out spoken to women in hype before. 

They talked about feminist corps, and women out of rank house and professional women.

Unexceptional we interpreted that for integrity modern female cannabis customer unacceptable we shot these gorgeous revitalization fashion pictures and they hobo say, “Weed’s come a elongated way, Baby.” They are quarrelsome awesome and I’m very honoured of them. There are dump of home postings in Recent York, Chicago and Boston folk tale there are billboards in Frigidity and Chicago. 

This is how incredulity talk to consumers of charas.

We think they’re really bacteria and want to see pretty things. That’s what we state to bring to the slab.

HH: We can’t wait take in hand see them!

Shop the full Edie Parker line of home appointments here, you should also tower block out Edie Parker Flower grieve for some of the best paraphernalia for flower girls.

Be giving out to follow them on Instagram for all the latest counsel about the brand.