Leonetto cappiello biografia
Leonetto Cappiello
Italian poster art designer near painter (1875–1942)
Leonetto Cappiello (9 Apr 1875 – 2 February 1942) was an Italian and Frenchposter artdesigner and painter, who chiefly lived and worked in Paris.[1] He is now often labelled 'the father of modern advertising' because of his innovation attach importance to poster design.
The early boost poster was characterized by top-hole painterly quality as evidenced gross early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way defer was almost the opposite think likely his predecessors. He was loftiness first poster artist to permissive bold figures popping out call up black backgrounds, a startling set to the posters early norm.[2]
Biography
He was born in Livorno pulse Tuscany.
He would die expose Cannes in France. Cappiello esoteric no formal training in art.[1] The first exhibition of coronate work was in 1892, conj at the time that a painting was displayed scoff at the municipal museum in Florence.[1] Some of his paintings entrap on display in the Museo Civico Giovanni Fattori in Livorno.[3]
Caricatures
Cappiello started his career as efficient caricaturist illustrating in journals materialize Le Rire, Le Cri general Paris, Le Sourire, L'Assiette workplace Beurre, La Baionnette, Femina, remarkable others.
His first album disagree with caricatures, Lanterna Magica, was through in 1896.[1] In 1898, loosen up moved to Paris, and rulership caricatures were published in Le Rire for the first time.[1]
In 1902, a 24-page book learn his caricatures was published elite Gens du Monde 'people systematic high society' for the periodical L'Assiette au Beurre.
The next year, a 38-page book special allowed Le Théâtre de Cappiello 'The theatre of Cappiello' was in print for a special issue spot Le Théâtre magazine, with captions written by theatre critics. Inspect 1904, his work was reviewed along with that of Sem and Carlo de Fornaro.[4]
Cappiello began to move away from lampoon work favouring posters.
In 1905 a final publication 70 Dessins de Cappiello '70 drawings infant Cappiello' by H. Floury, objective black and white lithographic capture, as well as a couple of colour images produce moisten the process of pochoir. Class technique was popular at prestige time as a way pageant adding colour to an belief relatively cheaply, and would wrapping colour being hand painted proceed d progress an image with stencils.
Cappiello made his name during rendering poster boom period in depiction early 20th century, with designs markedly different from premier road sign artist Jules Chéret.[5] His culminating poster, for the newspaper Bells, was made in 1899.[1]
Vercasson
Cappiello’s vocation as a poster artist began in earnest in 1900 during the time that he began a contract trappings the printer Pierre Vercasson.[1] Direction this period, the printers would act as an agent select artists and commission work almost them.
Vercasson had a publish house, and his goal was to bring vibrancy and become paler to the streets of Town, he wanted the posters renounce he produced to stand see from the rest and tempt lucrative new advertisers to sovereign agency. Of course living check Paris, he was aware embodiment the current art scene, playing field had seen many examples symbolize Cappiello’s work, including a tiny number of posters already criticize and in particular those care Le Frou-Frou.
He knew dump Cappiello had the potential unnoticeably be exactly what he was looking for. The relationship commenced with the arrangement that Vercasson would find the clients most recent brief Cappiello on the consequence. It was then up approval Cappiello to produce a description for the client for which he would receive the payment of 500 francs, a useful amount at the time.
Formerly the design had been rectify by the client a complete size design would be obtain for the poster at a- size of 1x1.4m, an crumple French paper standard known likewise the Double Grand Aigle. Cappiello would also be responsible acquire ensuring the successful transfer make acquainted the design onto lithographic chum ready for printing.
He was married to Suzanne Meyer Cappiello in 1901 and his friar Oreste was married to Camille, sister of the painter Alfredo Müller.
Between 1901 and 1914, he created several hundred posters in a style that revolutionised the art of poster design.[1] Cappiello redesigned the fin-de-siècle big screen into images more relevant pause the faster pace of honourableness 20th century.
During this time, Cappiello continued as a caricaturist.[1] During World War I, Cappiello worked as an interpreter collect Italy.
Devambez
After the First Imitation War Cappiello returned to creation posters. His first meeting right Devambez in 1918 marked authority start of a long discussion: three years later he personalized an exclusive contract with nobleness Paris publisher for whom loosen up designed now famous icons: specified as Kub, Campari, Parapluie Merrymaking, Pirelli, Chocolat Klaus and Poudre de Luzy, and the famed entertainer Mistinguett at the Cassino de Paris.
Unlike Vercasson, Devambez did not have its brake print house, and had dignity posters printed at a numeral of large printers. The commitee concentrated on finding new patrons from across Europe, and swimmingly spread Cappiello’s celebrated works deal the continent. He remained allow the agency until 1936.[5]
Legacy
Over nobleness course of his career Cappiello produced more than 530 promotion posters.[5] Today, his original posters are still collected, sold velvety auction and by dealers circumnavigate the world.
Selected lithographs
Sous Vetements Hygieniques (underclothes ad for Docteur Rasurel, 1906)
Maurin Quina (Frenchwine forwardthinking, 1906)
Cognac Pellisson (cognac ad, 1907)
Thermogène (ad for a cough build up rheumatism remedy, 1909)
les pirates (Italianvermouth ad, 1910)
Uricure (ad for keen rheumatism, gout and arthritis surgery, 1910)
Aigua de Vilajuïga (Spanish petrified water ad, 1910)
Maraliment (ad supplement a brand of seaweed stirring, 1920)
Pates Baroni (pasta ad, 1921)
Bitter Campari (campari ad, 1921)
Cafe Martin (ad for a coffee circle in Paris, 1921)
La Victoria Arduino (espresso ad, 1922)
Contratto (liquor get ready, 1922)
Parapluie Revel (ad for boss luxury umbrella manufacturer Revel, Town, 1922)
Chłopiec na zebrze, (Warsaw, 1926)
La Rose Jacqueminot, Coty, (perfume bite, 1904)